He doesn’t seem to know how to market the idea, which is a sticking point for Mark Cuban. Apparently, he has done little digital marketing and his direct-to-consumer sales aren’t that great. First off, they take issue with the price point, most of the trees sell for between $599 and $779, which is too much for Lori Griener especially. However, Kurt loses the sharks when he starts discussing the company’s history. During the previous year, Easy Treezy did about $600,000 in sales, with a projected $2.2 million by the end of the year. The sharks are impressed with the display, and with the company’s sales. You unwrap the tree from the cone shape, making it easy to keep until the next season.Įasy Treezy puts up a great show during the pitch, setting up a complete holiday display in just a few minutes. When the holidays are over, it’s easy to store your Easy Treezy with their ‘stay flat’ technology. Options include fully decorated trees and natural trees that are pre-lit so that consumers could add their own ornaments. Inspired by his mother’s illness that forced her to sit on the sidelines during the holidays, he created a Christmas tree that could be put up by one person in a matter of minutes. Kurt Stange sought to fix a common problem with holiday decorations: putting them up is a hassle when you’re doing it all on your own.
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